Imposters Kickstarter Analysis

Although it’s not directly a plug for our Kickstarter, since you might not even see this post until after the fundraiser ends, I want to share some numbers from The Imposters and compare them to Ginger Goat’s previous Kickstarter campaigns. My purpose in sharing this information is to help answer questions that other game designers have about fundraising for their games.

On the one hand, I’m excited the Kickstarter is going well. On the other hand, I want to give you an opportunity to pick my brain by emailing gingergoatpress@gmail.com about what it’s like to run a Kickstarter or about specific issues that worry you about running your own.

With 22 hours left in the fundraising campaign, we have 370 backers and we’ve raised $6,745. Those numbers will change in the last day, but they are close enough to the final numbers that we can look at them.

How do they compare to our previous four Kickstarters?

We have almost twice the number of backers for this campaign as we do for our previous campaigns. I attribute this to a number of factors, including the quality of our Kickstarter video, the number of game journalists who have written about the game, and the social media influence of my fellow contributors to this book. Because we have a sharp looking Kickstarter page, and because we’ve had better word of mouth advertising for this campaign, we’ve convinced more backers to join us. As you might expect, that means we’ve raised more money, too.

We have raised about twice what we raised in our other campaigns. Though Dangers Untold is an outlier. It raised an unusual amount of money per backer because we had a handful of high level backers who were really committed to unlocking some the extra setting materials. In other words, we had more people willing to pay for high tier backer levels in Dangers Untold. I attribute this to Shoshana Kessock’s committed fanbase. Her fans are big fans.

Now that you’ve seen the basic data, what questions can I answer for you? Have you considered crowdfunding your games, and if so, what can I do to encourage or inform you? Shoot me questions at gingergoatpress@gmail.com

 

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